Join marketing mavericks Joe Polish, Dean Jackson, and Mark Young as they dive into what marketing truly entails. They discuss the shift from cold calls to innovative approaches like direct mail, emphasizing that anything presented to an audience is a form of marketing. The trio explores the crucial difference between marketing and sales while challenging perfectionism in entrepreneurial ventures. Insights about building genuine relationships and the ethical responsibilities of advertising set the stage for smarter, more effective strategies.

In this engaging discussion, Joe Polish speaks with Dean Jackson, a marketing pioneer and creator of the squeeze page. They dive into how defining your 'signature result' can position you as the go-to choice in your market. Learn why successful offers don’t require persuasion and the costly mistake of frequently changing your marketing message. Dean reveals the psychological triggers behind client loyalty, the invisible metrics that predict growth, and the strategy that turns a good offer into a scalable system. It’s a must-listen for anyone wanting to elevate their business!

Dean Jackson, an expert in retirement planning, introduces the concept of 'pre-tiring.' They discuss the outdated approach to retirement, the two types of economy, and the idea of a 'money hobby.' Dean emphasizes the importance of defining success and creating an ideal lifestyle. The episode explores the uncertainties and risks of retirement planning and provides strategies for reducing risk and gaining control in retirement.

Dean Jackson, co-founder of 90-Minute Books and owner of NewInformation since 2003, shares marketing strategies, building customer relationships, multiplying profits through identifying opportunities, and implementing systems for business success.

Experienced entrepreneur Dean Jackson discusses the power of storytelling in entrepreneurship, the transition to a 'wanting' world in financial aspirations, the role of uncertainties in driving innovation, and strategies for empowering others through effective communication and project management.