Millionaire University $400K/Year Cleaning Cars?! The Truth About Detailing Success | Josh Belk
Jul 11, 2025
In this discussion, Josh Belk, Founder of Belk Detailing, shares his remarkable journey from reselling sneakers to running a booming $400K car detailing business. He emphasizes the importance of stellar customer service over fancy tools and explains how effective communication and marketing strategies, especially on social media, have fueled his success. Josh also highlights the transition from mobile service to a dedicated shop, the power of a strong team, and the nuances of turning leads into loyal customers.
AI Snips
Chapters
Books
Transcript
Episode notes
Humble Detailing Beginnings
- Josh Belk started Belk Detailing with just a garden hose, a vacuum, and a Facebook page in 2019.
- He and his brother partnered to build the business from these humble beginnings.
Early Marketing Lessons
- Initial marketing via Facebook giveaways failed to bring customers.
- Friends and family referrals, especially from Josh's mom, were crucial in the early client acquisition.
Scrappy Mobile Detailing Setup
- Early detailing jobs were done using customers' water and power with minimal equipment.
- The first job took two people over two hours and cost only $30.
