đââď¸ âGwyneth goes to Tarjayâ â Goopâs hot pivot. Netflixâs LA movie theater. Cruiseâs robotaxi brake.
Nov 10, 2023
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Actress and founder of Goop, Gwyneth Paltrow, talks about Goop's risky move to partner with Target. Netflix's renovation of the historic movie theater and Cruise's self-driving startup's handling of a recent mistake are also discussed.
Netflix renovated the historic Egyptian theater for movie premieres, generating positive PR.
Cruise's mishandling of a self-driving car accident highlights the importance of transparency and effective response in crisis situations.
Deep dives
Netflix rescues historic Egyptian theater in Hollywood
Netflix has recently reopened the Egyptian theater in Hollywood after a three-year renovation. The Egyptian theater, known for inventing the red carpet and movie premieres, is a Hollywood historical landmark. Netflix plans to premiere its own movies at the theater, giving their films the big celebratory premiere moment that Hollywood talent craves. Additionally, the theater will show classic cinema to the public on weekends, consistent with its nonprofit mission. Netflix's move not only preserves an emotionally important landmark but also generates significant PR, making the company look like a hero.
Cruise faces crisis after self-driving car incident in San Francisco
Cruise, a self-driving Robotaxi pioneer, encountered a crisis following an accident involving one of its vehicles and a pedestrian. The accident, caused by a human driver, led to the self-driving car mistakenly pulling over and dragging the injured woman. The issue escalated when Cruise only initially shared partial video footage of the incident, raising accusations of a cover-up. The permit for Cruise's self-driving cars was suspended, production of the Robotaxis was paused, and all 950 vehicles were recalled. This incident highlights the importance of handling mistakes transparently and effectively.
Goop takes a risk by entering Target with lower-priced skincare line
Goop, Gwyneth Paltrow's lifestyle brand, is venturing into Target stores with a new lower-priced skincare line called Good Clean Goop. This move aims to expand Goop's top-selling skincare product line for the mainstream market. While Goop is known for its high-end and often extravagant products, this new line offers affordability with every product priced under $40. The risk lies in Goop maintaining its exclusivity and aspirational appeal while offering accessible products at a lower price point.
Netflix spent $70M over 3-years to renovate the most historic movie theater in America â Because thereâs corporate *philanthropy* and then thereâs corporate *heroism*.
Gwyneth Paltrowâs Goop is making a risky move: Launching in Target â Sheâs trying to stretch the brand from aspirational to accessible.
And Cruise robotaxis, the self-driving startup owned by GM, just had its worst month yet â Itâs not the mistake they made, itâs how they handled it.