💁♀️ “Gwyneth goes to Tarjay” — Goop’s hot pivot. Netflix’s LA movie theater. Cruise’s robotaxi brake.
The Best One Yet
Goop's Evolution: Aspiration vs. Accessibility
This chapter explores the evolution of Goop from a content-based company to a wellness brand, discussing their expensive products and recent move to sell skincare products at Target and Amazon. It questions whether Goop can successfully maintain its exclusivity while offering lower-priced products.
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