Peter Sinclair, BeatBread's expert, discusses why it's the best time to be an artist, challenges of being a superstar, impact of Spotify and DSPs, importance of great producers, and struggles of being the bigger artist in the music industry.
Being an artist is the best due to lower costs and easier fan reach.
Super fans can boost artist revenue through various income streams beyond music sales.
Deep dives
The Best Time to Be a Recording Artist
Being a recording artist is considered the best in history due to reduced expenses and fewer gatekeepers to reach fans. Spotify's data indicates a significant increase in artists making substantial income through their music on platforms like Spotify, illustrating the shift in the industry dynamics towards more artists earning a living.
Superfans and Revenue Streams
The podcast delves into the concept of super fans and how they can significantly impact an artist's revenue streams beyond recorded music sales. Artists can leverage platforms like Spotify to generate fan bases and income through touring, merchandise sales, and other revenue sources beyond music streaming.
Impact of YouTube on Artists' Payouts
While Spotify is often critiqued for artist payouts, the podcast sheds light on how YouTube's payment to artists is comparatively lower. The discussion highlights the complex dynamics between streaming services, subscriber engagement, and the pressure on artist revenue.
Navigating Trends in Music Industry Investment
Venture-backed founders in the music industry face challenges in navigating trends like NFTs and generative AI. The podcast emphasizes the importance of sustaining music with lasting value beyond AI-generated content and the balance between sensible investment choices and long-term success for startups and artists alike.
Depending on who you ask, it's either the best or worst time to be an artist. There's plenty of evidence on both sides. Today, we're breaking down all of that and more.
I'm joined by beatBread's Peter Sinclair. We covered it all:
why it's the best time to be an artist
but why it's harder to be an omnipresent superstar
the role and perception of Spotify, YouTube, and DSPs
making it in music today vs. the CD era
the impact of a great producer and a guest verse
why it's harder than ever to be the bigger
This was a jam packed episode. Hope you enjoy!
This episode is presented by State Farm. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric stat of the episode!
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