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Rising Artists in the Music Industry: Opportunities and Challenges
The chapter examines the current landscape for rising artists, showcasing the increased opportunities and lower barriers to entry in the music industry. It discusses the evolution of artist income through streaming platforms like Spotify, highlighting the shift towards diversified listenership and the challenges faced in artist compensation. The conversation also explores the importance of engaging superfans and diversifying revenue streams to create a sustainable living as an artist in the digital age.