Under the Influence with Terry O'Reilly cover image

Under the Influence with Terry O'Reilly

Pants on Fire: When Customers Lie to Marketers

Apr 13, 2024
Customers lie to marketers in surveys, but Google searches provide honest insights. Advertisers face an ethical dilemma in using traditional research methods vs. digital truth serum. Explore the impact of language on loan applications, AI integration in workday, Mother's Day gifts, and weight loss plans.
27:08
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Quick takeaways

  • Customers often lie in surveys, but Google searches provide truthful insights.
  • Market researchers use hypnosis to reveal authentic consumer emotions for marketing strategies.

Deep dives

Abraham Lincoln's Early Life and Wrestling Career

Abraham Lincoln, born in Kentucky, had limited formal education but was self-educated and avidly read books. Known for his impressive height and physical strength, Lincoln excelled in wrestling, seldom losing matches. A notable victory was against Jack Armstrong, a feared member of the Clary's Grove Boys. Lincoln's wrestling prowess earned him a spot in the Wrestling Hall of Fame.

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