Under the Influence with Terry O'Reilly cover image

Pants on Fire: When Customers Lie to Marketers

Under the Influence with Terry O'Reilly

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Unveiling Hidden Insights through Data Analysis

This chapter explores the challenges of polling data, the predictive power of search queries in elections, the impact of voter dishonesty in exit polls, and the correlation between loan application phrases and debt repayment likelihood. It also discusses the delayed release of flu data, pre-hurricane shopping patterns, and how marketers use hypnosis to uncover consumer insights.

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