8th Layer Insights Repeat Until Real
Jun 24, 2025
Discover the captivating world of the Illusory Truth Effect, where hearing something enough times makes it feel credible, regardless of its truth. Dive into how repetition shapes beliefs in marketing and politics. Uncover strategies to defend your mind against misinformation in today's chaotic information landscape. Explore the Familiarity Trap and its psychological implications, plus intriguing developments in AI, accompanied by a creative TikTok-inspired video project. A mind-bending discussion on how truth can be manipulated offers essential insights for critical thinking.
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Why Repeated Lies Feel True
- The illusory truth effect makes repeated lies feel true because familiarity eases cognitive processing.
- Our brains use this fluency as a quick shortcut to believe repeated information even if false.
The Maine and War Propaganda
- The phrase "Remember the Maine" was repeated by U.S. newspapers to spark war without definitive proof.
- This repetition helped build public support for the Spanish-American War, showing repetition's real-world impact.
Social Media Phrases Become "Truth"
- Repeated social media phrases become linguistic framing devices that feel like truth over time.
- This causes confusion about whether we believe something because it's true or simply because it is familiar.