The Power of Repetition: Illusory Truth and Its Implications

Hey Friends!

This is one of the most important issues so far -- please share!

Ever find yourself believing something… just because you’ve heard it enough? That’s the Illusory Truth Effect at work. "Illusory Truth" is the cognitive glitch that makes repetition feel like credibility.

In this issue of Deceptive Minds, we explore:

🧠 Why familiar lies feel more believable than unfamiliar truths

📢 How repetition is used in marketing, politics, scams, and propagan

🛡️ And how to defend your mind against one of the most powerful tools in deception

If it’s been said often enough, we stop asking whether it’s true. We just… feel like it is.

🧩 How This Connects to Previous Deceptive Minds Issues

• Narrative sets the stage.
• Attention brings focus.
• Plausibility helps the lie land.
• Fluency makes it feel smooth.
• Emotion gives it velocity.
• Credibility theater dresses it in trust signals.
• Repetition cements it.

Repetition is the glue that binds these elements together. It gives them staying power. It builds the illusion of consensus — even when there is none.

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Till next time!

Perry

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