Podcast Perspectives Lower Street's Harry Morton on A New Kind of B2B Podcasting
4 snips
Aug 23, 2023 
Harry Morton, founder of Lower Street Media, discusses the effectiveness of podcasts as a marketing tool, lessons learned from traditional shows, and how Lower Street markets itself in a crowded landscape. They explore the differences between B2B and B2C marketing, the importance of high-quality storytelling in branded podcasts, and the challenges of educating buyers about podcasting services. They also discuss the evolution and future of podcasting, highlighting the need for education and strategic content marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Audio Post-Production to Starting Our Own Agency
02:09 • 5min
Exploring the Difference Between B2B and B2C Marketing in Podcasting
07:04 • 3min
Creating High-Quality Branded Podcasts
10:10 • 16min
The Distinction in Branded Podcasting and the Challenge of Educating Buyers
26:36 • 2min
The Evolution and Future of Podcasting
28:30 • 3min