Podcast Perspectives
Lower Street's Harry Morton on A New Kind of B2B Podcasting
Aug 23, 2023
Harry Morton, founder of Lower Street Media, discusses the effectiveness of podcasts as a marketing tool, lessons learned from traditional shows, and how Lower Street markets itself in a crowded landscape. They explore the differences between B2B and B2C marketing, the importance of high-quality storytelling in branded podcasts, and the challenges of educating buyers about podcasting services. They also discuss the evolution and future of podcasting, highlighting the need for education and strategic content marketing.
39:25
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Quick takeaways
- Creating a niche podcast that caters to specific interests can lead to high popularity among listeners.
- Branded podcasts should focus on storytelling to engage audiences on a deeper level and move beyond traditional infomercial-style content.
Deep dives
The Importance of Making a Show for a Specific Audience
Creating a show that caters to a specific and small group of people can lead to a highly popular podcast. By focusing on addressing the needs and interests of a targeted audience, a podcast can become a favorite among listeners.
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