Harry Morton

Brothers Chris and David Sinkinson, who co-founded and sold AppArmor for $40 million, share their entrepreneurial journey and the unique bond that kept them grounded. They discuss the isolation many founders face post-exit and how their brotherhood shielded them from reckless decisions. The duo reflects on navigating the identity crisis after the sale and the importance of trust and humor in their partnership. Excited for future ventures, they emphasize valuing relationships over financial gains in their next steps.

Harry Morton, founder of Lower Street Media, discusses the effectiveness of podcasts as a marketing tool, lessons learned from traditional shows, and how Lower Street markets itself in a crowded landscape. They explore the differences between B2B and B2C marketing, the importance of high-quality storytelling in branded podcasts, and the challenges of educating buyers about podcasting services. They also discuss the evolution and future of podcasting, highlighting the need for education and strategic content marketing.

Harry Morton, a key player in the podcast industry, dives into Lower Street's acquisition of Pacific Content, emphasizing its potential to revolutionize branded podcasts. He highlights the combined strengths that will foster innovation and maintain distinct identities. Andrew Mason, from Descript, shares exciting prospects for the future of this editing tool, revealing how it aims to balance AI advancements with creator control and tackles the ethical implications of AI in content creation. They also touch on evolving monetization strategies and industry dynamics.