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16min chapter
Lower Street's Harry Morton on A New Kind of B2B Podcasting
Podcast Perspectives
Creating High-Quality Branded Podcasts
The chapter explores the importance of high-quality storytelling in branded podcasts and discusses examples of successful branded podcasts such as 'Bring Back Bronco' and 'Inside Trader Joe's'. The speakers highlight the traits of poorly produced branded podcasts and emphasize the need for brands to put more effort into creating noteworthy content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode