AdTechGod Pod Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons
Jul 8, 2025
In this engaging discussion, Taylor Simons, founder of TCHT and former MediaMath executive, shares his intentional journey into ad tech. He reflects on the painful lessons learned from MediaMath's bankruptcy and the current trends reshaping the industry, such as the dynamics of SSPs versus DSPs. Taylor sheds light on the complexities of bid duplication and advocates for Supply Path Optimization. He emphasizes the limits of the open exchange and reveals how AI could revolutionize programmatic advertising, creating new opportunities in the process.
AI Snips
Chapters
Transcript
Episode notes
Intentional Entry Into Ad Tech
- Taylor Simons intentionally entered ad tech after working in music and startups.
- Influenced by friends making more money in ad tech, he applied cold to MediaMath and landed a director role.
Turning MediaMath Bankruptcy Into Success
- MediaMath's bankruptcy was heartbreaking for Taylor after nine years and a large team.
- He transformed this failure into success and calls it a better exit for his career.
SPO's Growth and Industry Challenges
- SPO is still developing and offers significant growth opportunities.
- Current challenges include poor cooperation between DSPs and SSPs and need for better brand safety.