Taylor Simons

In this engaging discussion, Taylor Simons, founder of TCHT and former MediaMath executive, shares his intentional journey into ad tech. He reflects on the painful lessons learned from MediaMath's bankruptcy and the current trends reshaping the industry, such as the dynamics of SSPs versus DSPs. Taylor sheds light on the complexities of bid duplication and advocates for Supply Path Optimization. He emphasizes the limits of the open exchange and reveals how AI could revolutionize programmatic advertising, creating new opportunities in the process.