

6 under-the-radar trends (+ our ideas)
1091 snips Mar 19, 2025
Discover the rising trend of short drama apps that are captivating audiences with engaging mini narratives. Rucking, a unique fitness craze, is gaining traction for its accessibility and community spirit. Explore the movement towards plastic-free lifestyles, the challenges of sustainable choices, and the misconceptions surrounding recycling. Dive into biohacking innovations that leverage plant science and AI advancements. The conversation also touches on the emergence of affordable lifestyle brands challenging premium products in today's market.
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Quibi's Downfall
- Quibi, a short-form video platform, raised $1.75 billion but failed within a year.
- It aimed for premium content, neglecting viewer preferences for easily consumable entertainment.
Short Drama App Success
- Short drama apps, similar to Quibi, are succeeding by offering free, easily consumable content.
- Users pay to unlock further episodes, capitalizing on engagement with short, dramatic storylines.
Rucking for Fitness
- Consider rucking, walking with a weighted vest, for accessible fitness.
- It burns more calories than regular walking without significantly increasing difficulty.