My First Million cover image

6 under-the-radar trends (+ our ideas)

My First Million

00:00

Perceptions of Tactical Gear and the Rise of Toughness Influencers

This chapter explores personal experiences with tactical backpacks and their intimidating perceptions during nighttime walks. It also delves into the switch to GoRuck, examining its military-inspired designs and the notion of 'toughness influencers' in the fitness industry.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app