
6 under-the-radar trends (+ our ideas)
My First Million
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Perceptions of Tactical Gear and the Rise of Toughness Influencers
This chapter explores personal experiences with tactical backpacks and their intimidating perceptions during nighttime walks. It also delves into the switch to GoRuck, examining its military-inspired designs and the notion of 'toughness influencers' in the fitness industry.
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