Dropping Bombs
Alex Neist. A Mouth Breaking Episode. Episode 674 with The Real Brad Lea (TRBL)
Dec 27, 2023
Alex Neist, successful ecommerce entrepreneur, discusses his journey from sports video analytics to starting his own business. They cover topics such as the impact of snoring on relationships, the benefits of nasal breathing and mouth tape for better sleep, and using product seeding and Facebook ads for scaling the brand.
51:29
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Podcast summary created with Snipd AI
Quick takeaways
- Hostage Tape was created to provide a solution for snoring and improve sleep quality for individuals and relationships.
- Using Hostage Tape promotes nose breathing, leading to better sleep and increased oxygenation for the body.
Deep dives
The Origin and Purpose of Hostage Tape
Hostage Tape was founded by Alex Nice, who came up with the idea after going through a divorce caused by his snoring. He wanted to create a tape that could help people with snoring issues and keep their mouth shut while sleeping. The name 'Hostage Tape' was inspired by the feeling of being held hostage by poor sleep quality. The brand aims to provide a solution to the problem of snoring and improve sleep for individuals and relationships.
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