The Millionaire Real Estate Agent | The MREA Podcast 100. Become #1 on Google: Reviews & GLS Made Simple With Toni & David Zarghami
Sep 15, 2025
David and Toni Zarghami, co-founders of the Zarghami Group in Sarasota, transformed their real estate career with over 950 five-star Google reviews. They discuss the critical role of these reviews in building trust and driving organic leads. The couple shares their strategies for setting up a Google Business Profile and registering for Google Local Services, emphasizing the importance of quick responses to reviews. Toni also offers insights into effective pricing conversations with clients, showcasing their unique blend of real estate expertise and teamwork.
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Burn The Boat And Specialize Roles
- Toni went all-in on real estate quickly and became a top agent within five years through mentors and hustle.
- David joined soon after and they built a complementary listing/buyer split that fueled rapid team growth.
Started With Two Contacts, Built $160M Team
- Toni and David moved from North Carolina to Sarasota with nearly zero local database and rebuilt from scratch.
- They started with a two-person database (Toni's parents) and scaled to a $160M team using systems from MREA and Keller Williams.
Set Up A Real Google Business Profile
- Set up and optimize a Google Business Profile with correct address, photos, hours, and website to build credibility.
- Register for Google Local Services (GLS) and complete verification so Google can vouch for you.
