Watch the full episode on our YouTube channel: youtube.com/@mreapodcast
David and Toni Zarghami turned a two-person database into a $160 million Sarasota powerhouse and their secret weapon is hiding in plain sight: Google reviews. 950+ five-star ratings later, they’ve built instant trust, dominated Google Local Services, and turned those clicks into gold.
The Zarghamis share exactly how they did it: set up a real Google Business Profile with a professional address, register for GLS, ask clients to “share their experience,” text them a simple vanity link, and reply to every review within 24 hours. Their system is steady, consistent, and nearly unbeatable when it comes to conversion.
We also dig into Toni’s masterclass on pricing conversations, the Tuesday seller calls no agent loves, and why a couple of “bad” reviews can actually help your business stand out.
Resources:
Become your clients’ go-to Airbnb expert
Airbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It’s free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It’s a win-win-win. Sign up at mreanotes.com/airbnb and don’t forget to mention you heard about it on the MREA Podcast.
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Produced by NOVA
