eCommerce Evolution How One Brand Went from $0 to $80K/Day on AppLovin in One Week
Nov 20, 2025
Miranda Pettinger, a marketing leader at Cuddle Clones, reveals her impressive journey of scaling AppLovin revenue from zero to $80K a day during Black Friday. She discusses the importance of diversifying ad channels beyond Meta, sharing her creative strategies and insights on customer behavior. Miranda emphasizes the effectiveness of compelling ads, the significance of urgency in offers, and the power of video content. Her approach to targeting and audience engagement offers a valuable blueprint for brands seeking growth.
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Rapid Onboarding Sparked Massive Scale
- Miranda described moving from zero to AppLovin with a $10k onboarding credit that the AppLovin team spent rapidly over a weekend.
- That fast initial spend proved performance and led Cuddle Clones to scale aggressively to $80k/day within days.
Third-Party Validation Enabled Aggressive Spend
- Early AppLovin results 'blew that out of the water' on CTR, revenue and MER compared to other channels.
- Triple Whale validation gave them confidence to pour their own budget into the channel.
Treat AppLovin As A Core Channel
- Keep AppLovin as a distinct channel in your media mix and expect it to scale beyond Meta if creative and measurement align.
- Miranda kept AppLovin at 20–30% of spend and it became their largest channel in October.