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Miranda Pettinger
Marketing leader at Cuddle Clones who scaled AppLovin from zero to large daily spend during Black Friday, sharing expertise in channel diversification, creative strategy, and measurement for e-commerce growth.
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Nov 20, 2025
• 1h 4min
How One Brand Went from $0 to $80K/Day on AppLovin in One Week
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Miranda Pettinger, a marketing leader at Cuddle Clones, reveals her impressive journey of scaling AppLovin revenue from zero to $80K a day during Black Friday. She discusses the importance of diversifying ad channels beyond Meta, sharing her creative strategies and insights on customer behavior. Miranda emphasizes the effectiveness of compelling ads, the significance of urgency in offers, and the power of video content. Her approach to targeting and audience engagement offers a valuable blueprint for brands seeking growth.
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