The Thriving Dentist Show How to Grow Without Adding More Insurance Plans
Jan 14, 2026
Discover how dental practices can thrive without leaning on more insurance plans. The hosts highlight the hidden costs of PPO participation and share effective strategies for insurance independence. Learn about four essential systems that enhance hygiene, admin training, and marketing. Dive into smart marketing techniques like SEO and patient reviews that attract value-driven clients. With insights on treating write-offs as a marketing expense, you'll be equipped to reshape your practice's future!
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Build Four Core Practice Systems
- Build four core systems: a strong hygiene department, trained admin team, great new-patient experience, and targeted marketing.
- Use these systems to resign from PPOs step by step while growing revenues and profits.
Uncovered Services Are Opportunities
- Services not covered by insurance (implants, Invisalign, cosmetics) are opportunities to charge full fees.
- Gary sees lack of coverage as an advantage to attract patients who will pay out of pocket.
Show Up For High-Value Searches
- Focus marketing on high-value services people actively search for and show up in Google organic results.
- Prioritize fast-loading pages, visible phone numbers, and steady Google reviews to build trust.