Treat PPO write-offs as marketing expense

In this episode of The Thriving Dentist Show, Gary Takacs and Naren Arulrajah explore how dental practices can grow without adding more dental insurance plans. They unpack the real cost of PPO participation, share proven systems that support insurance independence, and explain how strategic marketing attracts patients who value quality care. The episode also features a listener contribution from Dr. Darryl Burke, who discusses increasing clinical value through implant dentistry and investing in skills that elevate profitability and professional satisfaction.