Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
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Mar 21, 2025 Discover how AI chatbots are transforming online shopping, making it a preferred choice over traditional search engines. The hosts discuss the significance of the upcoming March 2025 core update and the latest AI advancements from OpenAI and Anthropic. They celebrate their growth journey, sharing the wins and challenges faced along the way. You'll also hear about quirky niche services, like jewelry untangling and specialized calculators, proving there's a market for addressing unique everyday problems.
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AI Search Impact
- AI-powered search is significantly impacting traditional search engine results.
- Users arriving from AI search show higher engagement and lower bounce rates.
AI Search Effectiveness
- AI search may be more effective at matching users with desired products or services.
- AI search results often appear first, potentially attracting users already ready to purchase.
AI Search and Ads
- OpenAI's CEO, Sam Altman, finds ads combined with AI unsettling, delaying their implementation.
- This lack of ads might contribute to higher engagement with AI search results.