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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
Mar 21, 2025
Discover how AI chatbots are transforming online shopping, making it a preferred choice over traditional search engines. The hosts discuss the significance of the upcoming March 2025 core update and the latest AI advancements from OpenAI and Anthropic. They celebrate their growth journey, sharing the wins and challenges faced along the way. You'll also hear about quirky niche services, like jewelry untangling and specialized calculators, proving there's a market for addressing unique everyday problems.
01:04:42
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Quick takeaways
- AI search is dramatically influencing retail metrics, with a 1,300% increase in referrals and higher user engagement compared to traditional search.
- The March 2025 Google core update has shown minimal volatility, indicating potential stability and rewarding original news content in rankings.
Deep dives
The Impact of AI Search on Retail Metrics
Recent data from Adobe reveals a significant increase in AI search referrals, demonstrating its impact on retail metrics like engagement and sales. During the 2024 holiday season, AI search referrals surged by 1,300%, with Cyber Monday alone seeing a nearly 2,000% increase compared to the previous year. Users coming from AI search tend to engage more with websites, spending 8% longer and browsing 12% more pages, resulting in a 23% lower bounce rate. These numbers suggest that AI search is not only growing rapidly but is also driving higher quality traffic compared to traditional search methods.
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