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28min chapter
Shoppers Are Turning to AI Chatbots Instead of Google. Here’s Why
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Shifts in Online Shopping and AI Engagement
This chapter explores a recent Adobe study indicating a significant rise in online shopping engagement due to AI search functionalities. It discusses how these changes impact advertising dynamics, user experience, and the future of digital strategies amidst evolving consumer behaviors. Additionally, the chapter covers recent developments in Google's core updates and advancements in AI models, emphasizing the need for businesses to adapt quickly to these trends.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode