The Product Experience Retention strategies for single-use products - Vivek Kumar (Investor and Advisor, Atlys)
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Sep 3, 2025 In this conversation, Vivek Kumar, an Investor and Advisor at Atlys with a strong background in product management, shares insightful strategies for retaining customers of low-frequency products. He discusses the unique challenges of engagement for infrequent use cases, emphasizing the need to differentiate between enduring and transient problems. Kumar also highlights the importance of customer experience in monetization and argues for a value-first approach in product design. His frameworks like BELT and ICE provide actionable tools for tackling these complex retention issues.
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Definition And Recall Problem
- Infrequent products are defined by natural transaction cadence, often less than once every three months.
- Recall decays with time, creating a small monetisation window and high CAC pressure.
PMF = Penetration Not Retention
- For low-frequency products, market penetration matters more than retention curves.
- Product-market-fit equals who captures the largest share of episodic buyers in a market.
Choose Enduring Problems First
- Classify problems by existing behaviour, enduring vs transient value, and lock-ins before prioritising work.
- Focus on enduring problems that drive long-term satisfaction, not transient pains.
