Vivek Kumar

In this conversation, Vivek Kumar, an Investor and Advisor at Atlys with a strong background in product management, shares insightful strategies for retaining customers of low-frequency products. He discusses the unique challenges of engagement for infrequent use cases, emphasizing the need to differentiate between enduring and transient problems. Kumar also highlights the importance of customer experience in monetization and argues for a value-first approach in product design. His frameworks like BELT and ICE provide actionable tools for tackling these complex retention issues.