Risk of Ruin Startup Sports League
Jul 26, 2024
Jake Hoselton and Pete Wilson, key players behind Grass Clippings, join Howard Lindzon, Managing Partner at Social Leverage. They dive into their ambitious venture of creating a high-stakes par-three golf league and discuss the emotional ties fans have with sports. The trio shares amusing tales from golf tournaments, focusing on the innovative transformation of courses for night play and community involvement. They also explore the rise of 'alt-golf' and its appeal to new audiences, reflecting on the intersection of sports, entertainment, and investment opportunities.
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Sports Tap Deep Human Identity
- Sports engage people beyond economics, tapping into identity and group belonging.
- This explains irrational fan behaviors and why sports can build powerful cultures.
$50K Prize Bar Tab Disaster
- At their first tournament, a hole-in-one prize was denied due to a 2-yard tee box discrepancy.
- The winner famously spent $30,000 of the $50,000 prize on a bar tab, sparking a playful culture.
Bold Vision Wins City Lease
- Winning a municipal golf course lease required pitching a bold, entrepreneurial vision.
- Their plan included investments and unique experiences turning the course into a community hub.