Startup Sports League
Risk of Ruin
Investing in New Sports Ventures
This chapter examines the philosophy and strategies behind investing in startups, focusing on the dynamics of new sports leagues like the LIV Golf tour. It discusses the importance of branding, media partnerships, and innovative audience engagement methods in attracting viewership and achieving successful exits. The chapter also highlights the evolution of fundraising strategies and contrasts traditional media promotions with influencer-driven content reshaping the sports landscape.
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