Content, Briefly Content Roles of the Future
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Aug 18, 2025 Eric Doty, a thought leader in content marketing, joins Jimmy Daly to explore the future of content roles. They dive into the rise of content engineers and vibe coders, highlighting the push towards specialization in a rapidly evolving landscape. The duo also discusses the impact of AI on content creation and editing, alongside the shifting dynamics of SEO. Listeners will discover how brand voices are becoming crucial in content strategy and the potential restructuring of content teams in the years ahead.
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Specialize Or Expand Your T-Shaped Skills
- Content roles will polarize into specialists and generalists as new tools force people to widen then deepen skills.
- Expect a cycle of bundling and unbundling that pushes some toward niche mastery and others toward broad marketing generalism.
Content As The Organic Growth Function
- Future content will be thought of as organic growth work rather than just 'content' production.
- Content people will increasingly handle broader organic channels like outbound and email.
Four Distinct Content Roles Emerging
- Expect four emerging role categories: editorialists, content engineers, strategists, and vibe-coders creating experiences.
- Each role optimizes different goals: art, scale, alignment, and interactive experiences.