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Content Roles of the Future

Content, Briefly

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Evolving Roles in Content Marketing

This chapter examines how content marketers are transitioning from specialists to generalists in response to technological advancements, particularly the influence of AI. It describes four emerging roles that blend creativity and technology while emphasizing the need for specialized skills in the content marketing landscape. The discussion also highlights the significance of brand personalities and influencers in shaping future content strategies and their potential to develop personal brands.

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