The Press Box L.A. Protests and the NBA’s Storytelling Problem. Plus: Logan Murdock on Gen Z Hoopers.
Jun 12, 2025
Logan Murdock, a Ringer staff writer and co-host of The Real Ones podcast, dives into the NBA's ongoing storytelling crisis. He discusses how Gen Z players are reshaping the league's culture with their authentic social media connections, leaving behind outdated marketing tactics. The conversation also tackles the disconnect in NBA Finals coverage, calling for richer narratives that engage audiences. Additionally, they navigate the complexities of recent L.A. protests, examining how media representations often miss the mark on these stories.
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Tyrese Halliburton's Unique Stardom
- Tyrese Halliburton is redefining what a superstar looks like with his unique style.
- He excels by doing many things other than scoring, showing a different path to NBA stardom.
NBA Finals Storytelling Gap
- The NBA Finals coverage lacks compelling storytelling and authentic fan engagement.
- The NBA misses opportunities to make its events feel special and connect better with casual fans.
Logan Murdock's Writing Idols
- Ralph Wiley was a major influence for Logan Murdock as a writer and inspiration to be a great journalist.
- Locally, he admires Marcus Thompson, though they had a playful rivalry about writing styles.