L.A. Protests and the NBA’s Storytelling Problem. Plus: Logan Murdock on Gen Z Hoopers.
The Press Box
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Reimagining NBA Finals Coverage
This chapter critiques the NBA's approach to promoting its Finals, highlighting the disconnect between marketing strategies and fan expectations. It calls for deeper storytelling and genuine narratives that resonate with both hardcore and casual viewers, as well as emphasizing the importance of player backgrounds. The discussion also examines how major sports networks, particularly ESPN, are falling short in delivering engaging content that captures the true excitement of the games.
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