L.A. Protests and the NBA’s Storytelling Problem. Plus: Logan Murdock on Gen Z Hoopers.
The Press Box
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Gen Z's NBA Influence and Aura Farming
This chapter explores the significant impact of Gen Z players in the NBA, focusing on their ability to engage directly with fans through social media. It highlights the shift from traditional marketing methods to a more intimate connection, emphasizing authenticity and the potential for genuine relationships. The discussion also includes reflections on NBA culture, personal anecdotes about memorable venues, and the influence of notable sports writers.
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