150. Why Do People Get Scammed?

In 'Yes Man', Danny Wallace recounts his six-month experiment of saying yes to every offer, invitation, and challenge. This journey transforms his life, leading to hilarious encounters, new friendships, and unexpected romantic connections. Through his experiences, Wallace explores the power of openness and spontaneity, highlighting the importance of embracing life's uncertainties for personal growth.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.