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The Town with Matthew Belloni
The Awards Season Awards: Which Oscars Campaigns Worked (and Didn’t)
Mar 1, 2024
Join Matt and guest Michael Schulman as they dissect the Oscars campaigns of 2024, awarding best and worst campaigns. They discuss campaign narratives, misfires, stunts, and overall winners. Dive into the world of Oscars campaigning with insights on strategies, marketing tactics, stunts, sponsors, and rising stars in the industry.
36:13
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Quick takeaways
- Robert Downey Jr.'s campaign strategy focused on charm and industry respect, aligning with the theme of Oscar royalty recognition.
- Bradley Cooper's film 'Maestro' faced criticism for being perceived as a vanity project, failing to highlight its merits effectively.
Deep dives
Best Campaign - Robert Downey Jr.
Robert Downey Jr.'s campaign strategy was noted as one of the best due to his charm, humor, and overall career arc. By portraying himself as an asset to voters and showcasing his charisma, he effectively engaged voters and industry insiders. Downey's approach aligned with the narrative of Oscar royalty receiving their due, making his campaign successful and memorable.
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