The Awards Season Awards: Which Oscars Campaigns Worked (and Didn’t)
The Town with Matthew Belloni
00:00
Innovative Marketing Tactics in Film Campaigns
Exploring the unconventional strategies used in Oscars campaigns, from real-life personalities like Tanya Harding to attention-grabbing stunts such as a dog at the nominees luncheon. The chapter dissects the effectiveness of various marketing approaches and how they influence audience engagement.
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