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Stories Reflect Inner Change
- Stories are about changes within us, either realizations or transformations.
 - Relatable stories focus on emotional or mental changes, not just events.
 
Five-Second Transformation Moment
- The core of a story is a five-second moment of transformation, supported by everything else.
 - Ending with this moment keeps stories clear and impactful.
 
Opposites Define Beginning and End
- The story's beginning and ending are opposites, defining the problem and change.
 - Knowing the ending guides what to include at the start.
 


