Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer.

We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content.

“You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx

Some Topics We Discussed Include:

Why you need to “Stop The Pop!”
How to set up your proprietary mechanism in your challenge
How to space out your content into bite-sized chunks and save the best for the last
Knowing your value ladder before you even start
Who is Elsa and why we are talking so much about her?
More insights into the Clubhouse app!
How to get people to stick with your challenge to the end
Creating raving fans
Positioning your hook, story, and offer
The perfect challenge length

Resources From Marley Jaxx:

Infinite Cashflow Blueprint
Infinite Video Impact Challenge
Follow Marley on Instagram as she’s very funny while being educational too @MarleyJaxx (and on YouTube and Clubhouse as well)

References and Links Mentioned:

Ride Of A Lifetime by Robert Iger
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Strategies To Turn Followers Into Superfans - Pat Flynn
Video Hacks For Creating Easy Content - Gideon Shalwick