5min chapter

Hustle & Flowchart: Mastering Business & Enjoying the Journey cover image

Marley Jaxx - A Blueprint To Create Your First Online Challenge

Hustle & Flowchart: Mastering Business & Enjoying the Journey

CHAPTER

The Elsa Framework: How to Map Out Your Story Arc

Before every lesson, and I do this for every single piece of content, for my YouTube videos, for a live event, for a webinar, anything, I'm looking at the Elsa. Elsa is Epiphany Lesson Story Application. So what is the Epiphany that I want them to have from this video? The way I decide the Epiphany is I think of what their objections are going to be, what false beliefs that I have to break. And so I kind of chunk it into the three weeks that I'm like, by the end of week one, you're going to have this.

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