30 Minutes to President's Club | No-Nonsense Sales The Secret to Writing Better Cold Emails in Half the Time with AI | Ep. 322 | Sean O’Brien
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Jul 8, 2025 Sean O’Brien, Enterprise AE at Harvey and former Regional Sales Director at Diligent, shares his expertise on using AI to enhance cold email outreach. He discusses how to harness AI for rapid prospect research and crafting personalized messages. Key strategies include training AI with sales call insights and mirroring prospects' language for higher engagement. Jason Bay, CEO of Outbound Squad, adds insights on the importance of collaboration in outreach efforts. Discover how to streamline your cold emails and see better response rates!
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Find Hidden Leads in Salesforce
- Search all fields in Salesforce, including email body and subject lines, to uncover hidden opportunities in outreach.
- Use keywords like follow-up requests, timing notes, or competitor mentions to find valuable buried leads.
Scale Video Outreach Efficiently
- Use AI avatars from Vidyard to create hyper-personalized videos for tier three prospects quickly.
- This saves time while scaling video outreach beyond your top priority accounts.
Use Off-The-Record Questions
- Ask prospects "off the record" questions after calls to uncover sensitive sales process insights.
- Pause call recordings to engage in these candid conversations for deeper understanding.