Effective Client Outreach Strategies

Steal Sean’s Secret to Using AI For Your Cold Emails

Sean O’Brien breaks down how to leverage AI to rapidly research prospects and write personalized cold emails that cut your outreach time drastically, so you can send smarter, more effective messages that get real replies.

🎙 ACTIONABLE TAKEAWAYS:

• Use insights from sales calls and transcripts to train AI on key buying triggers and improve your outbound outreach.
• Focus your outreach within the same department, get explicit opt-in, and use “off the record” questions to uncover sensitive, valuable info about the buying process.
• Parrot your prospect’s exact words in email subject lines and messaging for higher engagement and authenticity.
• Don’t hesitate to have different team members send the same message to a prospect—sometimes a new voice gets the response you didn’t.

SEAN’S PATH TO PRESIDENT’S CLUB:

• Enterprise AE @ Harvey
• Regional Sales Director @ Diligent
• Enterprise AE @ Mosaic.tech

RESOURCES DISCUSSED

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