The Futur with Chris Do Fear & Clients Almost Killed His Billion-Dollar Designs - With Robert Brunner | Ep 355
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Jun 14, 2025 Robert Brunner, an influential industrial designer and founder of Ammunition, shares insights from his impressive career, including his time at Apple and the creation of Beats by Dre. He discusses the delicate balance between client expectations and creative risk-taking, highlighting the importance of trust in design partnerships. Brunner also reflects on the evolution of craftsmanship in design, contrasting traditional methods with modern technology. Lastly, he delves into the storytelling power behind successful products, emphasizing their emotional impact.
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Emotional Connection to Objects
- People form deep emotional and identity connections with objects via stories and experiences.
- Design impacts these connections, shaping how individuals define themselves through objects they use.
Overcoming Client Resistance
- Push clients through their fear and resistance by building trust and clear communication.
- Manage the client's risk aversion thoughtfully to deliver innovative design outcomes.
Respecting Tough Leaders
- Robert faced tough personalities like Jimmy Iovine who pushed him hard but earned his respect.
- Respecting such leaders made it worthwhile despite their harsh management styles.