Join Russell Brunson, co-founder of ClickFunnels, as he shares his journey from college wrestling to building a $100M sales funnel empire. He dives into the psychology of selling, explaining how shifting buyer beliefs can lead to higher conversion rates. Russell reveals the importance of identity framing, emotional storytelling, and creating 'inception' moments that resonate with prospects. Learn from his early mistakes and strategies for transforming skeptical customers into loyal buyers without using gimmicks or pressure.
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ClickFunnels Born From Failures
Russell Brunson built ClickFunnels after repeated failures in college selling experiments and software attempts.
Partnering with technical genius Todd Dickerson helped turn his vision into a platform the average user could build funnels on.
insights INSIGHT
New Opportunity vs Improvement
The key sales pitch shift is framing your offer as a "new opportunity," not just an improvement.
This mindset makes prospects see your product as revolutionary, not just incremental.
insights INSIGHT
Funnels as Frames
Every step in a funnel acts as a frame preparing the prospect for the next step.
Your marketing must control the environment and narrative to guide perception and conversion.
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Published in 1957, 'Atlas Shrugged' is Ayn Rand's magnum opus and her longest novel. The story is set in a dystopian United States where increasingly burdensome laws and regulations strangle innovation and productivity. The plot follows Dagny Taggart, a railroad executive, and Hank Rearden, a steel magnate, as they struggle against 'looters' who exploit their work. A mysterious figure named John Galt leads a strike of productive individuals, persuading them to abandon their companies and disappear. The novel culminates with Galt's three-hour radio speech explaining his philosophy of Objectivism, which emphasizes rational self-interest, individual rights, and the importance of the human mind. The book explores themes of capitalism, property rights, and the failures of governmental coercion, presenting a provocative vision of a society in collapse and the potential for a new capitalist society based on Galt's principles.
Expert secrets
Russell Brunson
In 'Expert Secrets,' Russell Brunson provides strategies to help entrepreneurs build a mass movement of people who will pay for their advice. The book is divided into sections that cover creating your personal brand, building a movement, creating belief, and using funnels to convert visitors into lifelong customers. It emphasizes the importance of finding your voice, developing an attractive character, and using story-selling techniques to connect with your audience and drive sales.
What if your sales pitch isn’t the problem but your prospect’s belief system? In this masterclass with Russell Brunson, we break down the exact psychology that turns skeptics into buyers—without pressure, gimmicks, or hype. You’ll learn how to frame offers that stick, how to shift identity mid-pitch, and why selling is less about tactics and more about emotional transformation. Russell opens up about his competitive edge, his biggest mistakes, and how he went from "feeling dumb" to building ClickFunnels into a $100M+ empire. If you want to increase your close rate, build buyer belief, and understand sales at a subconscious level, don’t skip a second of this one.
Chapters (00:00) Introduction (00:52) What Drives Russell Brunson (The Chip on His Shoulder) (01:50) From College Wrestling to Business Building (03:07) Competing in the Funnel Game (04:59) Early Funnel Experiments (That Flopped) (07:12) The “New Opportunity” vs. Improvement Pitch (09:38) Selling Belief Instead of Products (12:15) Why Prospects Say “No” (Even If They Want It) (15:03) Identity Framing in Sales (18:44) Creating “Inception” Moments in Pitches (22:35) The Real Reason Funnels Don’t Work (26:58) Lessons from Dan Kennedy on Mastery (30:50) Teaching Less, Converting More (36:03) Selling on Stage vs. Webinars (41:10) Russell’s Final Advice on Sales Psychology
💬 Do you want to learn how to turn a skeptical prospect into a loyal buyer? Text the word "REFRAME" to 480-637-2944
📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112
Next Level Podcast with Jeremy Miner 
