Next Level Podcast with Jeremy Miner ClickFunnels, Buyer Beliefs, and the Psychology of Persuasion with Russell Brunson | Ep 375
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Jun 11, 2025 
Join Russell Brunson, co-founder of ClickFunnels, as he shares his journey from college wrestling to building a $100M sales funnel empire. He dives into the psychology of selling, explaining how shifting buyer beliefs can lead to higher conversion rates. Russell reveals the importance of identity framing, emotional storytelling, and creating 'inception' moments that resonate with prospects. Learn from his early mistakes and strategies for transforming skeptical customers into loyal buyers without using gimmicks or pressure.
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ClickFunnels Born From Failures
- Russell Brunson built ClickFunnels after repeated failures in college selling experiments and software attempts.
- Partnering with technical genius Todd Dickerson helped turn his vision into a platform the average user could build funnels on.
New Opportunity vs Improvement
- The key sales pitch shift is framing your offer as a "new opportunity," not just an improvement.
- This mindset makes prospects see your product as revolutionary, not just incremental.
Funnels as Frames
- Every step in a funnel acts as a frame preparing the prospect for the next step.
- Your marketing must control the environment and narrative to guide perception and conversion.
