Ditching Hourly

The Irony of the Generalist

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Aug 25, 2017
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ANECDOTE

The "Webby" Job Seeker

  • Jonathan Stark reads a tweet from a job seeker offering services in WordPress, PHP, and web design.
  • He uses this as an example of how a generalist approach can appear desperate and ineffective.
INSIGHT

Irony of the Generalist

  • Presenting yourself as a generalist, especially when needing work, can make you seem desperate.
  • Desperation repels potential clients; appearing in-demand attracts them.
ANECDOTE

The Dentist Tweet

  • Stark contrasts the original tweet with one targeting dentists with bad websites.
  • This targeted approach triggers a "Rolodex moment," prompting people to think of relevant contacts.
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