The Irony of the Generalist
Ditching Hourly
00:00
The Generalist Position in Marketing
The vast majority of software developers take a very generalist stance in their marketing on their website and social media business cards. A generalist position is going to have a commoditizing effect on your business, which means that you are not going to be able to charge higher fees. Next time someone asks you for your hourly rate, tell them that you do not have one.
Transcript
Play full episode
