The Amanda Perry Podcast E54: Repurposing Content with Amy Woods of Content 10x
May 16, 2022
Amy Woods, CEO of Content 10x and a pioneer in content repurposing, discusses the latest trends in social media, especially TikTok's rise. She shares her strategy for simplifying content across platforms with anchor content and emphasizes the importance of planning repurposing from the start. Amy advises on audience targeting through competitive research and highlights when to hire platform-specific experts. She also offers insights on distinguishing valuable metrics from vanity ones and balancing personal and company branding effectively.
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Short-Form Creator-Led Consumption
- TikTok and short-form video are driving a shift to snackable, creator-led content across age groups.
- Audiences increasingly prefer quick, varied formats like audio, video and short clips over traditional social sharing.
Platforms Have Clearer Purposes Now
- Platforms have matured and settled into clearer purposes (e.g., LinkedIn for B2B, TikTok for discovery).
- Businesses should focus deeply on the few platforms that matter to their audience instead of being thin everywhere.
Create Anchor Content And Plan Repurposing
- Choose a longer-form anchor format (video or audio) you can sustain and plan repurposing before you create.
- Break anchor content into platform-specific pieces and package them natively for each channel.