The Amanda Perry Podcast

Amanda Perry
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May 30, 2022 • 53min

E56: Growing on Social Media with Andy Lambert of ContentCal

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Andy Lambert is one of the founders of ContentCal and author of SOCIAL 3.0. Join us as we chat about ContentCal's journey, mastering content marketing for small businesses, the reality of Instagram's reach and the power of collaboratation. Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Newsletter Sign-up: https://www.growplusagency.com/founder-to-founder-email-sign-up/ Grow+ https://www.growplusagency.com/ Andy Lambert: https://www.linkedin.com/in/andycontentcal/?originalSubdomain=uk ContentCal: https://www.contentcal.com/ Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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May 23, 2022 • 38min

E55: PR 101 with Rosie Davies-Smith of PR Dispatch

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Rosie Davies-Smith is the founder of PR Dispatch. Since 2014, she's been coaching small businesses on how to do their own PR, how to pitch their products and how to get featured by the press. Join us as we talk PR, influencer strategies and changes in consumer trends. Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Newsletter Sign-up: https://www.growplusagency.com/founder-to-founder-email-sign-up/ Grow+ https://www.growplusagency.com/ PR Dispatch: https://www.prdispatch.com/ Rosie Davies-Smith: https://uk.linkedin.com/in/rosie-davies-smith-15191826 Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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May 16, 2022 • 52min

E54: Repurposing Content with Amy Woods of Content 10x

Amy Woods, CEO of Content 10x and a pioneer in content repurposing, discusses the latest trends in social media, especially TikTok's rise. She shares her strategy for simplifying content across platforms with anchor content and emphasizes the importance of planning repurposing from the start. Amy advises on audience targeting through competitive research and highlights when to hire platform-specific experts. She also offers insights on distinguishing valuable metrics from vanity ones and balancing personal and company branding effectively.
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May 9, 2022 • 1h 7min

E53: Challenging Sexism in the Workplace with Gill Whitty-Collins, author of Why Men Win At Work

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Gilly Whitty-Collins is a keynote speaker, consultant, executive coach and gender equality warrior. Join us as we talk to the former Senior Vice President of P&G Beauty about her 2020 book 'Why Men Win at Work'. We also chat about invisible sexism in the workplace, the big difference between competence and confidence, and how men can get on board. Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Grow+ https://www.growplusagency.com/ Gill Whitty-Collins: https://gillwhittycollins.com/ https://www.linkedin.com/in/gillwhittycollins/?originalSubdomain=ch https://www.instagram.com/gillwhittycollins/?hl=en Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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May 3, 2022 • 57min

E52: The Dark Side of Social Media with Ian MacRae of High Potential Psychology

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Ian MacRae is a work psychologist and author of six books including Dark Social: Understanding the darker side of work, personality and social media. Join us as we talk about how social media changes our brains, going against trends, and dealing with backlash online. Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Grow+ https://www.growplusagency.com/ Ian MacRae: https://twitter.com/IanSMacRae https://www.youtube.com/channel/UCGqh00XVHms3V7MwV6xtp1Q https://www.highpotentialpsych.co.uk/ Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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Apr 25, 2022 • 45min

E51: Design 101 with Louise O'Kane of LULACREATES™

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Louise O'Kane is the designer & creative behind LULACREATES™, the design studio that works with "think-big" indie/disruptor brands & start-ups on their visual identities, packaging, print and digital designs. Tune in as we talk small business branding, her best design tips and the future of Instagram. Grow+ https://www.growplusagency.com/ Louise O'Kane: https://www.instagram.com/lulacreates/ www.lulacreates.co.uk Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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Apr 18, 2022 • 40min

E50: How DTC Brands Can Change the World with Josh Turner from Stand4Socks

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Josh Turner is the founder of Stand4Socks, a DTC brand built on giving back. For every paid sold, one pair goes to a vulnerable person in need, with over 150,000 pairs of socks donated in their journey so far. We dive into Josh's journey as an entrepeneur, as well as the importance of bedding good causes into your brand. Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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Apr 11, 2022 • 51min

E49: Building a New Product Category with Toria Smith of GRAPE & Fig

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Toria Smith is Founder and Co-Director of GRAPE & Fig, the UK's first grazing board company. Join us in conversation as we cover being front of your brand, copycats and her experience bringing the grazing board concept to the UK. Toria Smith: https://www.instagram.com/torialouisesmith/ GRAPE & Fig: https://grapeandfig.com/ https://www.instagram.com/grapeandfig/ Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/
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Apr 4, 2022 • 46min

E48: How to Grow Your Personal Brand in 2022 with Claudia Cardinali from Great Influence

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Mar 29, 2022 • 41min

E47: How to Scale a DTC Challenger Brand with Dr Simon Chard from PÄRLA

The Amanda Perry Podcast is back! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Dr Simon Chard is the 4th most influential dentist in the UK and co-founder of PÄRLA, the ethical and eco solution to toothpaste tube wastage and pollution. Join us in conversation as we cover his brand's mission to reduce plastic pollution, the trials and tribulations of starting a challenger brand and what really happened on Dragons' Den. Dr Simon Chard: https://www.drsimonchard.com/ Don't Squeeze The Planet: https://parlatoothpastetabs.com/blogs/news/dont-squeeze-the-planet Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

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