The Amanda Perry Podcast

Andy Lambert, co-founder of ContentCal and author of SOCIAL 3.0, who scaled a tool to thousands of customers and led its Adobe exit. He talks about pivoting from agency to software. Short-form video trends and repurposing across platforms. The rise of the creator economy and why building community beats marketing. Practical, test-and-iterate advice for small creators.

Rosie Davies-Smith, founder of PR Dispatch and former agency owner who coaches small product brands on DIY PR. She talks PR basics, why press builds awareness differently from social, influencer strategy dos and donts, and practical tips like pitching consistently and prioritizing online coverage for SEO.

Amy Woods, CEO of Content 10x and a pioneer in content repurposing, discusses the latest trends in social media, especially TikTok's rise. She shares her strategy for simplifying content across platforms with anchor content and emphasizes the importance of planning repurposing from the start. Amy advises on audience targeting through competitive research and highlights when to hire platform-specific experts. She also offers insights on distinguishing valuable metrics from vanity ones and balancing personal and company branding effectively.

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Gilly Whitty-Collins is a keynote speaker, consultant, executive coach and gender equality warrior. Join us as we talk to the former Senior Vice President of P&G Beauty about her 2020 book 'Why Men Win at Work'. We also chat about invisible sexism in the workplace, the big difference between competence and confidence, and how men can get on board. Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Grow+ https://www.growplusagency.com/ Gill Whitty-Collins: https://gillwhittycollins.com/ https://www.linkedin.com/in/gillwhittycollins/?originalSubdomain=ch https://www.instagram.com/gillwhittycollins/?hl=en Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

Ian MacRae, a work psychologist and author of Dark Social, explores the darker psychology of online life. He discusses how platforms shape workplace narratives. He explains how repeated online conflict rewires behaviour. He covers the tradeoff between short-term controversy and long-term reputation. He offers advice on building resilient communities and using social media intentionally.

Louise O'Kane, designer and trend-hunting colour obsessive behind LULACREATES™, shares her journey from agency life to a signature, experimental visual style. She discusses ideal visionary clients, the double-edged influence of Instagram and Canva, spotting trends before they go mainstream, and why flexible brand systems and saying no matter.

Welcome back to the Amanda Perry Podcast! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Josh Turner is the founder of Stand4Socks, a DTC brand built on giving back. For every paid sold, one pair goes to a vulnerable person in need, with over 150,000 pairs of socks donated in their journey so far. We dive into Josh's journey as an entrepeneur, as well as the importance of bedding good causes into your brand. Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

Toria Smith, Founder and Co-Director of GRAPE & Fig who brought grazing boards to the UK. She explains spotting the idea abroad and styling her wedding, quitting corporate life to scale with opportunistic PR, and handling copycats while building a distinctive visual brand. They also discuss Instagram, experimenting with TikTok, the COVID pivot to cheese boxes and rapid e-commerce launches.

Claudia Cardinali, personal branding expert who helps founders and consumer names shape reputations. She traces her shift from hospitality to startup marketing and why reputation beats random posting. Hear sharp takes on authenticity, controversy and gender online. Learn practical storytelling tactics, why founders should build personal brands, and how to think beyond platform-specific metrics.

The Amanda Perry Podcast is back! Every Monday I'll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Dr Simon Chard is the 4th most influential dentist in the UK and co-founder of PÄRLA, the ethical and eco solution to toothpaste tube wastage and pollution. Join us in conversation as we cover his brand's mission to reduce plastic pollution, the trials and tribulations of starting a challenger brand and what really happened on Dragons' Den. Dr Simon Chard: https://www.drsimonchard.com/ Don't Squeeze The Planet: https://parlatoothpastetabs.com/blogs/news/dont-squeeze-the-planet Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/