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Amy Woods
CEO and founder of Content 10x, a creative agency specializing in content strategy, creation, and repurposing for B2B organizations. Also a best-selling author and host of two content marketing podcasts.
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May 16, 2022
• 52min
E54: Repurposing Content with Amy Woods of Content 10x
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Amy Woods, CEO of Content 10x and a pioneer in content repurposing, discusses the latest trends in social media, especially TikTok's rise. She shares her strategy for simplifying content across platforms with anchor content and emphasizes the importance of planning repurposing from the start. Amy advises on audience targeting through competitive research and highlights when to hire platform-specific experts. She also offers insights on distinguishing valuable metrics from vanity ones and balancing personal and company branding effectively.
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